![Roddy Campbell [#45]: Transforming the Australian Open into the 'Super Bowl of APAC'](https://s3.castbox.fm/8a/d2/bf/00a641c766b1939ec4e72557fa48b7be69_scaled_v1_400.jpg "Roddy Campbell [#45]: Transforming the Australian Open into the 'Super Bowl of APAC'")
Roddy Campbell [#45]: Transforming the Australian Open into the 'Super Bowl of APAC'
Description
On today’s episode, I’m grateful to be joined by Roddy Campbell, Director of Partnerships & International Business at Tennis Australia
We’re catching up right off-the-back of the busiest three weeks of the year for Roddy and his team, having just seen the Australian Open conclude in Melbourne. The tournament has developed an incredible reputation as the 'startup slam’ and innovation flows through everything that they do - including across partnerships.
Although starting out in sport at The FA, Roddy has spent a lot of his career in the worlds of music and entertainment at the likes of EMI and Universal.
In our conversation, we discuss the “festivalisation" of sport, his team's co-creation approach to partnerships, their focus on China, and wanting to become the ’Super Bowl of APAC’, we also touch on the AO’s approach to media and launch of a Venture Fund - particularly how it fits into Roddy’s work with partners.
Time Stamps
2:00 - Roddy's Career Journey
3:00 - Music and Sports Partnerships
6:00 - The Australian Open Experience
7:00 - Tennis Australia's Broader Role
11:00 - International Expansion and China Focus
14:30 Innovative Partnerships and Brand Integration
22:00 Melbourne Park and Event Logistics
27:00 Tourism and Economic Impact
30:00 Innovation and Future Trends
42:00 Closing Remarks and Future Aspirations
Additional Links
The Festivalisation of Sport: How The Australian Open Is Serving Up A New Era Sport & Spectacle
AO Ventures completes first close of $US30 million VC fund
By the numbers: Recapping Aussie singles success at AO 2025
Connect with Roddy on LinkedIn - Here
Connect with Andy on LinkedIn - Here
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